Negative ads marked a turning point for H-M. The company signed an agreement that would require Western retailers to invest in improving the safety of foreign workers. When H-M was on board, other European retailers began to follow suit. Independent, brand-funded safety monitors inspected more than 2,500 factories and registered more than 300. By the end of the program`s first mandates in May 2018, safety standards had been radically improved. Swedish fashion retailer H-M, which is a major Bangladeshi clothing customer but has not taken any of the suppliers into the collapsed factory, said the five-year deal would increase its already stringent requirements for suppliers. The German government sponsored a meeting of retailers and NGOs at the beginning of May, and the meeting set a deadline of midnight on 16 May 2013 to sign the agreement.  In collaboration with clean Clothes Campaign, Worker Rights Consortium, International Labor Rights Forum and Maquila Solidarity Network, GIZ and IndustriALL (global trade union confederation) have begun to develop a programme that would meet the needs of trade union and NGO representatives. The main objectives of this programme formed the basis for the Bangladesh Fire and Building Safety Agreement, which focused on fire protection after the collapse of the Rhana Plaza plant. On the basis of the security proposals presented above, the agreement was published on 5 May 2013 and H-M officially announced its intention to sign the signature on 13 May 2013. The signing of the agreement by H-M was an important step in encouraging other companies to declare their intention. Many companies have registered by the deadline and have covered more than 1,000 garment factories in Bangladesh.
 The main negotiators of the European agreement could have watered down their agreement to contain the Americans. Instead, they decided to defend their fundamental principles, and the Americans fragmented. In your own presentations, use case studies and examples to your advantage. Weigh the benefits of a universal and diffuse agreement against the benefits of a smaller, more focused agreement. Other major brands involved in the fire and building safety discussions are Wal-Mart and Gap Inc., which announced last year that they would launch their own security program. The Bangladesh Fire and Building Safety Agreement (the agreement) was signed on 15 May 2013. It is a five-year, independent and legally binding agreement between global brands and retailers and trade unions, which aims to establish a Bangladeshi healthy health ready industry (GMR).